It’s Not the Algorithm. It’s Everything Around It.
The one mindset shift that changed how I think about LinkedIn, content, and showing up online.
You know the feeling.
You’ve got ideas worth sharing.
But the second you open LinkedIn… it’s all noise.
Everyone’s got a framework.
Every post feels like déjà vu.
And somewhere in the middle, you forget what you actually wanted to say.
It’s not burnout.
It’s lack of clarity.
What I’ve learned from 70+ LinkedIn creators
Over the past year, I’ve interviewed more than 70 creators on my podcast.
Some built audiences from scratch. Others turned trust into revenue.
And the biggest lesson?
They don’t try to beat the algorithm.
They beat the overwhelm.
They build structure.
They create systems.
They focus on momentum, not perfection.
The smartest ones?
They don’t post more.
They post better.
The landscape is changing fast.
New formats. New tools. New expectations.
And if you’ve ever felt like you’re just “winging it” with content... you’re not alone.
Why I’m joining Metricool’s Unfiltered Summit
This is why I’m speaking at Unfiltered: The Social Media Summit, hosted by Metricool.
It’s a free virtual event for creators, founders, marketers, and anyone trying to build something sustainable online.
Not hype.
Not another content calendar.
Just honest conversations about what works, and what doesn’t, in 2026.
In my session, I’ll share:
The patterns I’ve seen across 70+ creator interviews
What’s actually working on LinkedIn next year
How top creators grow without burning out
And why clarity will always beat virality
If you’re building a personal brand or running a business online, this might be the reset you need.
🗓️ I’ll be live on December 10th at 3:25PM UK / 10:25AM EST
Save your seat here
The tool that helps me stay consistent
Let’s be real. Most people don’t fail at content because of bad ideas.
They fail because they don’t have a system to support the ideas.
That’s why I use Metricool.
It’s the one tool I rely on for:
Planning and scheduling across platforms
Checking what’s actually performing (without overanalysing)
Repurposing content across formats
Working with my team (without chasing links in Slack)
If content is part of your business, not just your hobby, Metricool gives you the structure to treat it like it matters.
This collaboration made sense because I’ve used it, I believe in it, and I know it helps.
Final thought
If you’re tired of feeling stuck in the content loop.
Too many tabs, too many drafts, too little momentum.
You don’t need a new idea.
You need clarity.
You need structure.
And maybe… you need a system that actually supports you.
That’s what this talk is about.
And I’d love for you to be there.
Join me live on December 10th.
PS: What’s one part of your content process you secretly avoid, even though you know it matters?